This project required an exploration of omni media and an analysis of how this marketing strategy is applied, specifically in the luxury sector. Each student had to deliver an omni-channel response for a luxury brand and I was assigned Moncler, famous for its down jackets and sportswear.
My idea was to create an omni-channel experience to promote the Moncler Genius collection and the main output was redeveloping the existing website design and content, which was dark, uninspiring and a poor reflection of Moncler’s offering. My objective was to help the brand engage and connect more with its audience by providing them with targeted content in an accessible format and dynamic design. To generate interest and excitement around the 10th ‘mystery’ designer and the release of the exclusive online collection, I created a teaser clip, together with a priority access and purchase incentive. The website was given a more contemporary look, with interactive features and fresh, clear page layouts. A magazine article and press release were also compiled for publication.
